ConvertKit (Kit)

Kit — still widely searched under its old name ConvertKit — is an email marketing tool for creators, and cancelling a paid plan means stopping the renewal rather than deleting your list. Your subscribers, sequences, and automations stay in the account; what ends is the paid sending capacity. The confusion worth flagging is the rebrand: people looking for 'ConvertKit cancel' often land on stale instructions, but the billing control is now inside Kit, so use the current app, not old bookmarks.

Our Friction Score puts Kit at 3.2/10 (Moderate). The flow is light (2.4/10 on Steps) and no phone call is required (0/10 on Phone). The one heavy axis is Refund visibility at 8.4/10 — the terms are not surfaced clearly — yet the policy underneath is unusually generous: a refund is available within 30 days of purchase for both monthly and annual plans, which is broader than most rivals restrict.

To cancel, open your account, go to Settings, then Account & Billing, and choose Cancel, then confirm to stop auto-renewal. Paid features keep running until the end of the billing period, then the account reverts to the free Newsletter plan. Your subscribers and sequences are retained through the downgrade, so the list is not lost.

Cancel before the renewal date to avoid the next charge. If you want money back, the 30-day window is your window and it covers both monthly and annual — act at purchase, because an annual plan cancelled early beyond 30 days is not prorated. Since subscribers and sequences are kept on the free plan, exporting is not urgent, but back up anything you cannot rebuild. The renamed Kit keeps the same cancellation path, so follow the steps above. You can upgrade again from Account & Billing at any time.