Key facts
- Method
- Web (account settings)
- Notice period
- None (Flexible); Saver plans require minimum term
- Auto-renewal
- Yes
- Region
- UK
- Category
- Streaming
Cancellation steps
Sign in to your NOW account and go to My Account > My Membership.
Open official cancel pageSelect Cancel next to the membership you want to end.
Open official cancel pageFollow the on-screen steps; you get a confirmation email within 3 hours.
Open official cancel pageKeep watching until your next payment date; Apple TV customers cancel via Apple.
Open official cancel page
Link status
Billed via Apple
If billed via Apple, cancel in iPhone Settings > Apple ID > Subscriptions.
Billed via Google Play
If billed via Google Play, cancel in the Play Store subscriptions list.
What happens after you cancel
Your access
You keep watching until the date your next payment is due; then the membership ends.
Refunds
No refund for remaining months on Saver plans; Flexible plans stop at the next payment date.
Coming back
Resubscribe anytime from the Passes & Vouchers page or by restarting a membership.
Free trial
NOW does not currently offer a standing free trial on its main Entertainment, Cinema or Sports memberships — it leads with discounted Saver plans instead. A 7-day trial has periodically reappeared for new customers, and the hayu and Boost add-ons have carried trials, so availability varies by membership and offer.
About NOW (Sky)
NOW (Sky) is a Streaming service available in UK. NOW (Sky) renews automatically until you cancel. Cancellation requires a notice period of None (Flexible); Saver plans require minimum term. Refund terms: No refund for remaining months on Saver plans; Flexible plans stop at the next payment date.
Why NOW (Sky) scores 3.2/10
Before you start the cancellation steps, here is where NOW (Sky) actually makes you work — broken down across the six axes we score.
- The cancellation entry point on NOW (Sky) is easy to find, scoring just 3.6/10.
- Cancellation is quick at roughly 2.4 steps.
- Refund and proration terms are opaque — this axis scores 8.4/10, so you often only learn what you get back at the final screen.
- There are few confirmation prompts (2.1/10), so the exit is relatively clean.
- No support contact is required to cancel (1.8/10).
- Everything can be done online with no phone call (0.0/10).
The net result: NOW (Sky) lands at 3.2/10 on our Friction Score — moderate. Use the verified steps on this page to cancel without hitting every wall.
What the score is made of
- Find entry
- 3.6
- Steps
- 2.4
- Refund visibility
- 8.4
- Confirmation prompts
- 2.1
- Contact support
- 1.8
- Phone
- 0.0
Fees, refunds & dark patterns
Read the full policy breakdown for NOW (Sky) — notice period, refund rules, retention prompts and FAQ.
How to cancel NOW (Sky): fees & refundsRelated reading
Practical guides to clearing out email and subscriptions