Key facts
- Method
- Web (account settings)
- Notice period
- Cancel anytime
- Auto-renewal
- Yes
- Region
- United Kingdom
- Category
- Streaming
Cancellation steps
Sign in at itv.com and open your profile > Manage Account.
Open official cancel pageGo to your subscription and choose Cancel subscription.
Open official cancel pageConfirm the cancellation.
Open official cancel pageAccess continues until the end of the current period.
Open official cancel page
Link status
Billed via Apple
If subscribed via App Store or Google Play, cancel through that store.
Billed via Google Play
If billed through Google Play, cancel via the Play Store subscriptions.
What happens after you cancel
Your access
Access continues until period end, then downgrades to free ITVX.
Refunds
No refund for the current period; a 14-day withdrawal right may apply for new UK subscribers.
Coming back
Resubscribe anytime from manage account.
Free trial
A free trial is available — cancel before it ends to avoid the charge.
About ITVX
ITVX is a Streaming service available in United Kingdom. ITVX renews automatically until you cancel. Cancellation requires a notice period of Cancel anytime. Refund terms: No refund for the current period; a 14-day withdrawal right may apply for new UK subscribers.
Why ITVX scores 3.2/10
Before you start the cancellation steps, here is where ITVX actually makes you work — broken down across the six axes we score.
- The cancellation entry point on ITVX is easy to find, scoring just 3.6/10.
- Cancellation is quick at roughly 2.4 steps.
- Refund and proration terms are opaque — this axis scores 8.4/10, so you often only learn what you get back at the final screen.
- There are few confirmation prompts (2.1/10), so the exit is relatively clean.
- No support contact is required to cancel (1.8/10).
- Everything can be done online with no phone call (0.0/10).
The net result: ITVX lands at 3.2/10 on our Friction Score — moderate. Use the verified steps on this page to cancel without hitting every wall.
What the score is made of
- Find entry
- 3.6
- Steps
- 2.4
- Refund visibility
- 8.4
- Confirmation prompts
- 2.1
- Contact support
- 1.8
- Phone
- 0.0
Fees, refunds & dark patterns
Read the full policy breakdown for ITVX — notice period, refund rules, retention prompts and FAQ.
How to cancel ITVX: fees & refundsRelated reading
Practical guides to clearing out email and subscriptions