Explainer

NOW (Sky) 3.2MODERATE

Verified 1 days ago Every cancellation path on this page was last re-verified on 2026-10-02. Cancel flows change — we track them.

Cancellation steps

Sign in to your NOW account and go to My Account > My Membership.
Open official cancel page
Select Cancel next to the membership you want to end.
Open official cancel page
Follow the on-screen steps; you get a confirmation email within 3 hours.
Open official cancel page
Keep watching until your next payment date; Apple TV customers cancel via Apple.
Open official cancel page

Cancellation policy

NOW (Sky) bills automatically and renews until you cancel. Notice period: None (Flexible); Saver plans require minimum term. No refund for remaining months on Saver plans; Flexible plans stop at the next payment date.

Cancel NOW memberships in My Account > My Membership; Flexible plans end at next payment date. Apple TV customers cancel via Apple; Saver plans end after the minimum term. NOW does not currently offer a standing free trial on its main Entertainment, Cinema or Sports memberships — it leads with discounted Saver plans instead. A 7-day trial has periodically reappeared for new customers, and the hayu and Boost add-ons have carried trials, so availability varies by membership and offer.

Fees & refund rules

Item	Rule	Source
Notice period	None (Flexible); Saver plans require minimum term	Official ↗
Refund policy	No refund for remaining months on Saver plans; Flexible plans stop at the next payment date.	Official ↗
Auto-renewal	On	Official ↗
Cancellation method	Web (account settings)	Support ↗
Free trial	NOW does not currently offer a standing free trial on its main Entertainment, Cinema or Sports memberships — it leads with discounted Saver plans instead. A 7-day trial has periodically reappeared for new customers, and the hayu and Boost add-ons have carried trials, so availability varies by membership and offer.	Official ↗

Dark-pattern watch

No significant dark patterns detected for this service in the current data.

About NOW (Sky)

NOW (Sky) is a Streaming service available in UK. NOW (Sky) renews automatically until you cancel. Cancellation requires a notice period of None (Flexible); Saver plans require minimum term. Refund terms: No refund for remaining months on Saver plans; Flexible plans stop at the next payment date.

Why NOW (Sky) scores 3.2/10

Beyond the fees and refund rules, here is how NOW (Sky) scores on cancellation friction — the six axes that decide how hard leaving really is.

The cancellation entry point on NOW (Sky) is easy to find, scoring just 3.6/10.
Cancellation is quick at roughly 2.4 steps.
Refund and proration terms are opaque — this axis scores 8.4/10, so you often only learn what you get back at the final screen.
There are few confirmation prompts (2.1/10), so the exit is relatively clean.
No support contact is required to cancel (1.8/10).
Everything can be done online with no phone call (0.0/10).

The net result: NOW (Sky) lands at 3.2/10 on our Friction Score — moderate. Use the verified steps on this page to cancel without hitting every wall.

What the score is made of

Find entry: 3.6
Steps: 2.4
Refund visibility: 8.4
Confirmation prompts: 2.1
Contact support: 1.8
Phone: 0.0

FAQ

Will I keep access after cancelling NOW (Sky)?

You keep watching until the date your next payment is due; then the membership ends.

Can I reactivate NOW (Sky) later?

Resubscribe anytime from the Passes & Vouchers page or by restarting a membership.

How do I cancel if NOW (Sky) is billed through Apple or Google?

If billed via Apple, cancel in iPhone Settings > Apple ID > Subscriptions.

Do I need to contact support to cancel NOW (Sky)?

It cancels in your account settings — no support call is required.

Is my data deleted when I cancel NOW (Sky)?

Cancellation stops billing. Profile and data retention follow the provider’s own privacy policy — check the official terms.

NOW (Sky) ◐3.2MODERATE